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Research papers

Global attack

Johnnie Walker is the world's largest scotch brand and has enjoyed historicially a dominant position in many markets. However, in recent years the brand has come under some strong competition in many of its leading markets. As a consequence of this...

Catalogue: ESOMAR Congress 1989
Authors: Terry Hanby, Carol Coutt, Margaret Holmes
September 1, 1989
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Citation

Hanby, Coutt and Holmes (1989a, September 01). Global attack. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-attack